Women leading the way in mobile social gaming.

23 Feb

OMD-VerticalChart

The market for mobile social gaming has been growing rapidly in recent months and showing no sign of slowing in 2011. In fact, as I write this, 11 of the 20 top grossing games on Apple’s UK App Store are freemium social games.

We are now starting to see titles like Tap Zoo and Smurf’s Village rake in more money than famous names like Angry Birds and Fifa 2011, and this is encouraging developers to put more time and effort into making addictive social games.

But who are these social gamers?

Well firstly they are not the stereotypical 18-34 hardcore male gamer! Flurry Analytics recently published a report from a sample of 60,000 gamers that concludes that the average age is 28 (28.9 for women, 27.4 for men), and players were split pretty much equally for gender (47:53 male/female split).

In addition, this gamer earns 50% more than the average American, and is twice as likely to have a degree.

Social gamers chart

As Peter Farago, of Flurry Analytics, writes in a blog post “hardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices. In particular, iOS is taking a bite out of portable platforms”

This new type of gaming is a pretty big market. Considering that the combined units of Nintendo Wii, Microsoft Xbox 360, and Sony PlayStation 3 is estimated to be 180 million units, the 250 million iOS and Android devices in the market seems like a lot!

So what do you think? Is this highly engaged, younger, more educated, more female segment taking ownership of gaming?

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