MGF 2011

26 Jan

I spent part of the weekend reflecting on the MGF 2011 and what the important messages were. So here are my thoughts for what I thought were the key themes:

Innovation
Clearly the biggest innovators in games are not in the carrier focused world right now. An often quoted joke is that if someone had pitched Angry Birds to a carrier 24 months ago they may not have given you a lot of time for it. This is a bit harsh because we pitched Go! Go! Rescue Squad! about 24 months ago, it was widely accepted, critically well reviewed but not our biggest commercial success so that brings me onto the next point.

Community
The iTunes App store has given people a voice and a vote in the types of games and apps that they use and purchase. Attracting a community of people who are first day downloaders, rate it 3* plus and support your game is crucially important. This is and price, I think, are the big differences between the open app stores and the carrier worlds. For Android, if there is a way to marry the carrier’s brand values to a cleaned up suite of content that has open reviews and scores against it then it may well be a very positive step. Open Feint and Scoreloop could well be tools to achieve this that span carriers and tap people into a wider community but they are both closed systems and rely heavily on Facebook which is yet another community.

Platform Change

“J2ME is great! You just need to write it once.” was a key line I remember from my first meeting with the iFone publishing team in 2001. Right now C2M supports over 2,500 devices with over a 110 builds and this is not the promised land of manageablility Sun sold us. However, its been paying the bills and is still our biggest revenue source and will be for the forseeable future. The key problem for the carrier based industry is can we make Android and other Smartphone platforms a similar success but with fewer device fragmentation issues and lower production costs?

Content and Publishers

A quite lively panel with myself, Olivier Bernard, Peter Bacher and Nicholas Lovell argued were myself and Oli still needed? A good question and I think one that was well explored. Jon Jordan’s posted a good review of it here: Pocketgamer

My view is that we are still needed and offer developers and other publishers a good route to market in channels that we specialise in. C2M is extremely active in the carrier market and unlike others has not rushed to drop it. I think that this focused approach provides us with a clarity of vision that few others can provide. What is clear though is that there is where as before it was very much a Hobson’s choice for developers there is now an opportunity to genuinely select the best Publisher for an opportunity.

Overall I think MGF 2011 was the best one I have attended for several years.

Greg Robinson, Connect2Media

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One Response to “MGF 2011”

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  1. Tweets that mention MGF 2011 « Connect2Media Blog -- Topsy.com - February 1, 2011

    […] This post was mentioned on Twitter by Connect2Media and Connect2Media, Song. Song said: RT @Connect2Media: Our very own Greg Robinson give his take on #mgf2011 here http://bit.ly/hEYGDR @pgbiz […]

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